英语论文摘要【推荐4篇】

【导言】此例“英语论文摘要【推荐4篇】”的范文资料由阿拉题库网友为您分享整理，以供您学习参考之用，希望这篇资料对您有所帮助，喜欢就复制下载支持吧！

英语学术论文摘要【第一篇】

微博是当前最主要的社交媒体之一，它的推广产生了一种新的网络营销方式一微博营销。

企业借助微博平台可以开展一系列的营销活动，以实现其提升知名度，扩大品牌影响力的目的。

微博营销已逐渐成为众多企业不可或缺的营销方式之一。

然而，微博营销作为一种新兴的网络营销方式，它与传统营销方式之间存在重大区别，加之，微博营销效果的影响因素尚未准确界定，营销效果难以科学评价，因此，多数企业开展微博营销存在很大的盲目性，微博营销仍然处于摸索阶段。

微博营销究竟能为企业带来多大效益，这是企业最为关注的问题，然而，对于微博营销效果影响因素及效果评估的科学研宄，目前尚处于稀缺状态。

本文以酒店微博为研宄对象，对微博营销效果的影响因素及营销效果的评估进行深入研究：

在总结现有的关于微博营销的研究基础上，假定各酒店决策层对酒店开展微博营销持有相同的重视程度，主要从受众(微博用户)的角度探究酒店微博营销效果的影响因素。

进而，以AISAS模式为指导，剖析微博用户行为，通过问卷调查，并结合Excel和数据统计分析，构建酒店微博营销效果的影响模型。

在此基础上，提出微博营销效果的评估指标假设模型，进而利用层次分析法构建完整的评估指标体系一以酒店微博营销综合效果为目标层，以影响力效果、传播效果和转化效果为准则层，

以微博影响力、品牌影响力、互动效果、粉丝价值、实际交易量和顾客满意度等8个指标为分准则层，以微博影响力指数、品牌热议度、品牌搜索数等14个指标为指标层。

最后，将此评估指标体系应用于宁波华侨豪生大酒店和宁波海尚大酒店，通过对酒店微博数据的观察和收集，运用综合指数法测算出酒店微博营销效果指数。

结果显示，这两家酒店微博营销效果收效甚微：

1.两家酒店并未充分利用微博展开各类营销活动，微博营销仍处于低水平，微博营销的开展并未使酒店的品牌知名度有明显的提升；

2.关于被转发数、被评论数和点赞数，两家酒店均不理想，粉丝中，认证粉丝比例较低，而活跃粉丝比例较为可观，但互动类活动组织很少，如何吸引大量粉丝关注，提升粉丝价值是两家酒店亟待解决的难题；

3.实际交易量并不乐观，虽然有较高的顾客满意度，但调查期内顾客发布消费体验的微博数却很少。

这两家酒店在一定程度上反映了目前酒店业开展微博营销存在的问题，由此，针对其营销现状，本文还提出了相关对策和建议：

1.准确定位，循序渐进；

2.把握微博发布的频率和最佳时间；

3.微博内容展现个性化；

4.线上线下营销活动巧妙结合；

5.增加有效粉丝，注重与粉丝互动。

关键词：微博营销；影响因素；效果评估；指标体系

ABSTRACT

Weibo is one of the most important social media tools nowadays, thepopularization of Weibo brings a new kind of network marketing - Weibomarketing. Enterprises use Weibo platform can carry out a series ofmarketing activities, in order to raise visibility and expand brand impact.

Weibo marketing has gradually become one of the channels of many companies. However, as a new kind ofnetwork marketing, Weibo marketing has some significant differencefrom traditional marketing.

In addition, the influence factors of Weibomarketing effectiveness has not been precisely defined, and is difficult to scientific assessment. Therefore, the majorityof firms develop the Weibo marketing are blind,

and Weibo marketing isstill at the exploratory stage. How much benefit Weibo marketing canbring for enterprises, which is the enterprise most concern. However, thescientific studies about the influence factors and evaluation of Weibomarketing effect are in a state of scarcity.

This paper takes the hotels Weibo as the research object, and deeplystudies the influence factors and evaluation of the Weibo marketingeffect:

On the basis of summarizing those existing research on Weibomarketing, it is assumed that the decision-makers from different hotelshold tiie same degree of attention on Weibo marketing. Then,

this paperexplores the influence factors of hotels Weibo marketing effect from theWeibo users perspective, analyzes the Weibo users behavior guided byAISAS mode ,

tiirough the questionnaire survey to build the hotel Weibomarketing effect model with statistical software such as Excel and .

On this basis, this paper puts forward tiie Weibo marketing effectevaluation index hypothetical model, and then use AHP to build acomplete evaluation system ,

this system takes the hotels Weibomarketing comprehensive effect as the goal layer, influence effect,communication effect and transformation effect as the criterion layer,takes Weibo influence, brand influence ,

interaction effect, fans value,actual trading volume and customer satisfaction as the sub-criterion layer,and takes 14 indexes such as Weibo influence index, brand hot degreesand brand search as the index layer.

Finally, this evaluation index system is applied to Ningbo HowardJohnson Plaza Hotel and Ningbo Riviera Hotel. Through the observationand data collection of the hotels Weibo, measure the hotel Weibomarketing effect index with the comprehensive index method.

The resultsshow that these two hotels have little effect about Weibo marketing:

1. Both hotels did not make full use of Weibo to launch various marketingactivities, Weibo marketing is still at a low level, and Weibo marketingdid not make the hotel brand awareness has obvious improvement；

hotels are not ideal about the number of transmission, commentand praise by Weibo users. Among their fans, the ratio of certified fans islow, while the ratio of active fans proportion is relatively substantial,

andfew interactive activities are organized. So, how to attract a large numberof fans, and enhance the fans value is an urgent problem；

3. The actualtrading volume is not optimistic. Although there is a higher satisfaction,customers release very few consumption experiences by Weibo during theinvestigation period.

To some extent, both hotels reflect the problemsexisting in the hotel industry to carry out the Weibo marketing, thus, fortheir marketing situation, this article also brings up some suggestions andcountermeasures:

1. Accurate positioning, step by step；

2. Grasp thefrequency and the best time on releasing information；

3. Showpersonalized content；

4. Online and offline marketing activities arecombined together；

5. Increase effective fans, pay attention to interactwith fans.

KEYWORDS: Weibo marketing； Influencing factors； Effect evaluation；Indicator system

英语论文摘要模板【第二篇】

论文摘要英文格式

英语论文摘要部分怎么写？英文摘要的写作规范是怎么样的？请看下面：

1、英语摘要是应用符合英文语法的文字语言，以提供论文内容梗概为目的，不加评论和补充解释，简明、确切地阐述论文重要内容的短文。

2、英文摘要必须符合“拥有与论文同等量的主要信息”的原则。

为此，英文摘要应重点包括4个要素，即研究目的、方法、结果、结论。

在这4个要素中，后2个是最重要的。

在执行上述原则时，有些情况下，英文摘要可包括研究工作的主要对象和范围，以及具有情报价值的其它重要的信息。

3、英文摘要句型力求简单，通常有10个意义完整语句顺畅的句子。

4、英文摘要不应有引言中出现的内容，也不要对论文内容作诠释和评论，不得简单重复题名中已有的信息；不用非公知公用的符号和术语，不用引文，除非该论文证实或否定了他人已发表的论文，缩略语、略称、代号，除了相邻专业的读者也能清楚理解的以外，在首次出现时必须加以说明；科技论文写作时应注意的其他事项，如采用法定计量单位，正确使用语言文字和标点符号等，也同样适用于英文摘用的编写。

留学生英语论文摘要怎么写？

留学生英语论文摘要怎么写：浅谈英文摘要写作

可以按照论文的逻辑结构撰写摘要，如概述、目的、方法、结果、结论、展望的顺序。

概述(30词左右)：用最简洁的语言概括论文内容。

例如：This paper is… 或 This study focuses on…

目的(30词左右)：用To…就可以了，没有必要使用 in order to 或者 for the purpose of 等较长的`表述。

方法(50词左右)：尽可能具体地说明操作的步骤，其中注意时态的使用。

常用的词汇有：test, study, investigate, examine, analyze, measure, application 等。

结果(50词左右)：直入主题地摆出结果，如 This paper shows… 或 The results are…

结论(60词左右)：删去类似于“The result of the study showed that…” 的赘语，逐条罗列出结论。

展望(20词左右)：指出研究对未来的意义，如 This paper is of great significance in… 或指出不足。

留学生英语论文摘要怎么写：英文摘要多少字合适？

一般情况下用一段的篇幅完成英文摘要，特殊情况可以分成两到三段，但最好不要超过三段。

长度一般为200字到300字之间。

留学生英文论文摘要怎么写：英文摘要语态

规范的学术文章通常采用被动语态，突出信息。

但由于主动语态的表述更为清楚，现在有些地方也要求采用主动语态。

留学生英语论文摘要怎么写：英文摘要用什么人称？

最好不要出现I，we等第一人称代词，而是使用第三人称，如the author等。

留学生英语论文摘要怎么写：英文摘要用什么时态？

摘要的时态以一般现在时为主，表示一种存在于自然界的客观规律。

在特殊的情况下可以使用一般过去时或现在完成时，用来表明一定范围内的结论或是某一过程的延续性。

描述具体的动作时通常用一般过去时，总结主要的结果时通常用一般现在时。

注意：用paper 做主语来描述论文概况时后面常用一般现在时：This paper aims to focus on… 而采用study 来描述相同的内容时则常用一般过去时：This study investigated…

留学生英语论文摘要怎么写：关于标点符号 和数字的运用

标点的运用

英语学术论文摘要【第三篇】

ABSTRACT

This report selected Prime Li Keqiang's speech at press conference of NPC & CPPCC asmaterials and did mimic consecutive interpreting. Focusing on specific problems and difficultiesin interpreting practice, this report analyzed some examples and concluded .

After analyzing the transcribed materials and feedback of audiences, the author summarizedthe following problem and difficulty: 1) difficulty in accurately interpreting some important logicrelations in original text; 2) difficulty in interpreting logic relations in Chinese run-on sentence.

This report uses the theory of Cohesion and Coherence. According to the theoiy, both theoriginal text and target text in consecutive interpreting are discourses. So the interpreter issupposed to fully understand the differences between English and Chinese and convey 狂 coherentdiscourse to audiences. Under the guidance of this theory, this report analyzes some examples andgains corresponding strategies methods: 1) adding conjunctions, converting verb form and usingEnglish clause to solve the problem in accurately interpreting original logic relations; 2) dividingsentences, integrating and simplifying information to solve the problem in interpreting Chineserun-on sentence.

From the perspective of Cohesion and Coherence, this report provides ideas and specificmethods in handling the logical relations in C-E consecutive interpreting, deepening the author'sunderstanding to the same sorts of problems and offering lessons and references for theinterpreting practice in the future.

英语论文摘要模板【第四篇】

ABSTRACT

With the development of the times, tourism industry is flourishing. There is avariety of guidebooks,whose translation, to a certain degree, influences the growth oflocal tourism. This translation report is based on the Chinese-English translation ofHangzhou Travel Guild ，

论文英文摘要

The translator has translated a part of the book andthen finished the report in the hope of offering practical guidance for some departmentsrelevant with tourism and promoting the development of tourism.

During the translat（)ion practice, because of the big differences between Chineseand English culture and language, the translator came across the following difficulties:

(1) the translation of culture-loaded words; (2) the translation of long sentences. Underthe guidance of Skopos Theory, the translator considered that the translation of travelguide should focus on the target text readers and the translated version should be inaccordance with the writing features of the target text and cater to the target readers.

Combined with detailed examples, the translator put forward the followingstrategies: (1) addition,omission and compression; (2) integrating and splittingsentences. This report proposed the corresponding specific strategies, which can offersome referential value to the translators to translate the tourism texts.